THE ALTERING ROLE OF AREA TELEVISION SPORTS BROADCASTING

The Altering Role of Area Television Sports Broadcasting

The Altering Role of Area Television Sports Broadcasting

Blog Article

If there's been one immutable rule all over American television record, it's been area news. Just about from The instant the station very first signed on air, they started carrying area news the place sporting activities usually played A serious role. A lack of regular programming resources in these early decades led numerous stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an expert baseball match ("NBC Heritage", 2003). When acquiring nearby newscasts to fit their audience, these stations normally provided sports activities and climate. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts include Frank Vaught's sports reports ("The history of," 2003).

Sports have held a dominant position in nearby news broadcasting for several years, but recent industry trends have termed into dilemma this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sports is among the final areas of Television set wherever men and women do factors the way in which they usually have,” suggests tv government Elliott Wiser. “(These days) a new solution is required” (Deggans, 2000).

Difficulty for Nearby Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Association(“Transforming channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Tv set Sports activities

None of the is good news with the regional television athletics sector, which is ever more below scrutiny from station execs. Inspite of its standard existence inside of area newscasts, sports activities have very long been deemed a "tuning" variable. In accordance with a study by the Radio and Television Information Directors Foundation, only 31% of viewers reported they had been 'incredibly interested' in sports activities and 32% ended up 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest inside the temperature. "Sports are incredibly polarizing." reported television news specialist Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Reports have revealed that women are much considerably less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a story when no-one is listening will not be a very good usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have diminished their allotted time. Depending upon the working day of the week (weekends have much more sports activities time), sports activities segments have usually gained involving a few and 5 minutes of community information protection. Since amount is right down to a couple of minute. In 2002, Pittsburgh's KDKA Reduce the time for sports by just a few and a half minutes for three several hours of stories. Some others during the field have executed new techniques, for instance athletics stories that target much more on individuals than scores or cater to a broader information audience. "What we are endeavoring to do now's deal with sports as information," states KDKA news director Al Blinke. “We wish to do anything over and above sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Adjustments in local sporting activities could be a reflection with the incredible upheaval taking place through broadcast news. If your sports activities sector is now not Protected, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a far more immediate amount, adjustments in the regional sports sector immediately affect 1000s of aspiring sportscasters. Stations which are cutting down their commitment to athletics are lowering their sporting activities workforce levels, which impacts The task current market. An additional news director reported, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one full-time, 스포츠중계 one particular answerable for the news three days every week, and it absolutely was a fight to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to know new methods. No longer can sportscasters give attention to scoring. They have got to help make the presentation more engaging for regular supporters. That is also significant for journalism schools across the country, which have to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations get the job done or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Permit’s reserve closing judgment until eventually September, if the Steelers, faculty, and highschool football seasons start in earnest. Then the station will likely be . There is certainly an error in clock administration.”

Report this page